ShopThe history of SCHNEEKOPPE begins at the foot of the SCHNEEKOPPE Mountain, the highest mountain (1,602 metres) in the Karkonosze Mountains (also known as the Giant Mountains). It was here that the first SCHNEEKOPPE products were manufactured. Back in the 1920s, Fritz Klein recognized the importance of natural products. In 1927, he began packaging up linseed and linseed oil to send it off from the foot of the Schneekoppe to merchants throughout Germany.
In 1945, the Klein family fled to Bremen, where the idea originated to sell their healthy products from their Silesian homeland on a larger scale. The SCHNEEKOPPE brand was created in 1953 and at the time included 30 naturally healthy products. This range of products grew steadily in the years to follow.
In the mid-1960s the product range was expanded to include for the first time products specially made for diabetics, a move that deliberately addressed the needs of this growing section of the population. Today, the product range of diabetic foods includes reduced-calorie products and low-glycaemic products.
SCHNEEKOPPE sold the first mueslis in the 1960s through the food retail sector, thus establishing this line of products on the German and Austrian markets. “Müesli”, the special spelling that SCHNEEKOPPE uses for the word muesli, dates from that period and imitates the spelling used for Swiss Birchermüesli.
The legendary SCHNEEKOPPE call was invented in the 1970s and has significantly influenced the high awareness of the brand ever since.
Today, SCHNEEKOPPE is an independent company that successfully markets over 120 products from the segments of mueslis, fruit bars, muesli bars, and organic foods, and it is the market leader in the segment of dietary foods for diabetics.
